Surfaced
Benchmark · updated 2026-10-21

AI Shopping Readiness Index

We scored 224 well-known Shopify brands on how ready their catalogs are for AI shopping assistants like ChatGPT. The average score is 86/100, and 75% of stores lose points on product descriptions.

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Key findings

  • Average score: 86/100 (median 87) across 224 stores.
  • 75% have product descriptions too short or vague for an assistant to answer shopper questions from.
  • 75% are missing barcodes (GTIN/UPC/EAN) on products or in structured data, which assistants use to match products across sources.
  • Image alt text is a top-3 issue for 61%.
  • None block the major AI crawlers in robots.txt, so access is not the problem: catalog data is.

Most common issues

IssueStores where it is a top-3 issue
Literal product description169 (75%)
Image alt text137 (61%)
Barcodes (GTIN/UPC/EAN)127 (57%)
Product structured data (JSON-LD)94 (42%)
Shipping weight38 (17%)
Missing shipping policy35 (16%)

By category

CategoryStoresAverage score
Apparel & footwear5589
Electronics & gear2189
Pets1188
Kids & baby1086
Home & living2486
Jewelry & accessories2186
Health & wellness1685
Beauty & personal care3584
Food & drink3183

All stores

#StoreCategoryScoreCatalogStore setupBiggest issue
1Beginning Boutique USApparel & footwear9998100Barcodes (GTIN/UPC/EAN)
2GymreapersHealth & wellness9999100Image alt text
3YoungLAApparel & footwear9998100Image alt text
4Alphalete AthleticsApparel & footwear9810096Product structured data (JSON-LD)
5Faherty BrandApparel & footwear9810096Image alt text
6LunyaApparel & footwear9897100Literal product description
7Native UnionElectronics & gear9897100Image alt text
8Pet HonestyPets9897100Image alt text
9BuffbunnyApparel & footwear9710093Product structured data (JSON-LD)
10BURGAElectronics & gear979796Barcodes (GTIN/UPC/EAN)
11Culture Kings USApparel & footwear979896Image alt text
12DUERApparel & footwear979896Literal product description
13Little SleepiesKids & baby9710093Product structured data (JSON-LD)
14Petal & Pup USAApparel & footwear979896Literal product description
15RyderwearApparel & footwear979796Barcodes (GTIN/UPC/EAN)
16BeardbrandBeauty & personal care969696Literal product description
17Public GoodsHome & living9694100Literal product description
18SatechiElectronics & gear969696Literal product description
19Solly BabyKids & baby969696Barcodes (GTIN/UPC/EAN)
20The CitizenryHome & living9694100Barcodes (GTIN/UPC/EAN)
21Thursday Boot CompanyApparel & footwear969893Product structured data (JSON-LD)
22Twelve SouthElectronics & gear9693100Image alt text
23ban.doJewelry & accessories959793Barcodes (GTIN/UPC/EAN)
24BaubleBarJewelry & accessories959496Image alt text
25BrixtonApparel & footwear959596Literal product description
26CALPAKElectronics & gear959693Product structured data (JSON-LD)
27Posh PeanutKids & baby9592100Image alt text
28Pura Vida BraceletsJewelry & accessories959496Image alt text
29UgmonkHome & living959793Barcodes (GTIN/UPC/EAN)
30White Fox Boutique USAApparel & footwear959596Image alt text
31Wildflower CasesElectronics & gear959793Barcodes (GTIN/UPC/EAN)
321st PhormHealth & wellness9490100Barcodes (GTIN/UPC/EAN)
33Burlap & BarrelFood & drink949296Image alt text
34Fable EnglandJewelry & accessories949493Image alt text
35Kyte BabyKids & baby949396Variant images
36NécessaireBeauty & personal care949493Barcodes (GTIN/UPC/EAN)
37NisoloApparel & footwear9490100Literal product description
38NOMATICElectronics & gear949593Barcodes (GTIN/UPC/EAN)
39PacificaBeauty & personal care9490100Literal product description
40SchoolhouseHome & living949396Literal product description
41Steve MaddenApparel & footwear9490100Descriptive title
42Taylor StitchApparel & footwear949396Literal product description
43Vosges Haut-ChocolatFood & drink949493Barcodes (GTIN/UPC/EAN)
44Gymshark USApparel & footwear9389100Image alt text
45KnockaroundJewelry & accessories939787Missing terms of service
46LoftieHealth & wellness9388100Literal product description
47MonosElectronics & gear939393Product structured data (JSON-LD)
48Morphe USBeauty & personal care939393Image alt text
49REPRESENT | USApparel & footwear939196Variant images
50The LaundressHome & living939196Barcodes (GTIN/UPC/EAN)
51BéisElectronics & gear9287100Image alt text
52KeychronElectronics & gear929293Image alt text
53Milk MakeupBeauty & personal care928996Literal product description
54MomentousHealth & wellness929291Missing shipping policy
55NAADAMApparel & footwear929096Image alt text
56OnnitHealth & wellness929784Missing shipping policy
57OuterHome & living929096Barcodes (GTIN/UPC/EAN)
58PANGAIAApparel & footwear929193Image alt text
59Rothy'sApparel & footwear9286100Literal product description
60TUSHYHome & living929293Image alt text
61Verve Coffee RoastersFood & drink929193Barcodes (GTIN/UPC/EAN)
62cocokindBeauty & personal care918993Barcodes (GTIN/UPC/EAN)
63ColourPopBeauty & personal care919093Barcodes (GTIN/UPC/EAN)
64CotopaxiElectronics & gear918993Literal product description
65Death Wish CoffeeFood & drink919684Barcodes (GTIN/UPC/EAN)
66Frank And OakApparel & footwear918896Descriptive title
67goodr sunglassesJewelry & accessories919093Literal product description
68Jenni KayneApparel & footwear918796Shipping weight
69KithApparel & footwear919093Literal product description
70Kosas CosmeticsBeauty & personal care9185100Literal product description
71maxbonePets918896Barcodes (GTIN/UPC/EAN)
72RuffwearPets919487Missing shipping policy
73TentreeApparel & footwear918796Literal product description
74The SillHome & living918896Image alt text
75Transparent LabsHealth & wellness918896Image alt text
76VoluspaHome & living918993Image alt text
77HomesickHome & living908893Literal product description
78Jeni's Splendid Ice CreamsFood & drink908893Barcodes (GTIN/UPC/EAN)
79Mighty PawPets908991Image alt text
80Open FarmPets908696Image alt text
81Pattern BeautyBeauty & personal care908696Literal product description
82SaieBeauty & personal care908893Image alt text
83Wild OnePets908696Image alt text
84Alo YogaApparel & footwear898891Image alt text
85Aurate New YorkJewelry & accessories899187Barcodes (GTIN/UPC/EAN)
86DAGNE DOVERJewelry & accessories898988Image alt text
87FellowHome & living898693Barcodes (GTIN/UPC/EAN)
88FinnPets898596Literal product description
89Great JonesHome & living899087Barcodes (GTIN/UPC/EAN)
90JambysApparel & footwear898793Barcodes (GTIN/UPC/EAN)
91JLabElectronics & gear898596Image alt text
92KOIOApparel & footwear899384Barcodes (GTIN/UPC/EAN)
93Stanley 1913Home & living899384Image alt text
94UNTUCKitApparel & footwear899187Variant images
95Yellowbird®Food & drink8982100Literal product description
96Alani NuHealth & wellness888987Image alt text
97AllbirdsApparel & footwear888493Literal product description
98Christy DawnApparel & footwear888593Barcodes (GTIN/UPC/EAN)
99goodamerican.comApparel & footwear888296Descriptive title
100Herschel Supply Co. USAJewelry & accessories888593Literal product description
101MUD\WTRFood & drink888396Image alt text
102Ten ThousandApparel & footwear888987Literal product description
103Topo DesignsElectronics & gear888691Image alt text
104Fenty BeautyBeauty & personal care878393Literal product description
105Goli®Health & wellness878984Image alt text
106HexClad CookwareHome & living878984Image alt text
107KizikApparel & footwear878196Image alt text
108Laird SuperfoodFood & drink878393Barcodes (GTIN/UPC/EAN)
109Pela CaseElectronics & gear878196Image alt text
110Summer FridaysBeauty & personal care8779100Literal product description
111TrianglApparel & footwear878984Barcodes (GTIN/UPC/EAN)
112Versed SkinBeauty & personal care878393Literal product description
113Anastasia Beverly HillsBeauty & personal care869573Product structured data (JSON-LD)
114Andie Co.Apparel & footwear868096Literal product description
115Athletic Brewing CompanyFood & drink868884Barcodes (GTIN/UPC/EAN)
116Cometeer Food & drink868193Literal product description
117FLY BY JINGFood & drink867996Image alt text
118Hu KitchenFood & drink868193Literal product description
119Huda BeautyBeauty & personal care868587Barcodes (GTIN/UPC/EAN)
120OLAPLEX Inc.Beauty & personal care868293Descriptive title
121OluKaiApparel & footwear868489Product structured data (JSON-LD)
122OSEA® MalibuBeauty & personal care868784Literal product description
123Outdoor VoicesApparel & footwear868096Literal product description
124Rare BeautyBeauty & personal care868096Literal product description
125ShinolaJewelry & accessories867996Shipping weight
126SunskiJewelry & accessories868096Literal product description
127Tea CollectionKids & baby867996Image alt text
128Trade CoffeeFood & drink868193Literal product description
129Zesty PawsPets869178Barcodes (GTIN/UPC/EAN)
130Bachan'sFood & drink857896Image alt text
131FablePets858487Image alt text
132Glow RecipeBeauty & personal care858684Barcodes (GTIN/UPC/EAN)
133Health-AdeFood & drink857896Literal product description
134hiyoFood & drink857993Barcodes (GTIN/UPC/EAN)
135Kettle & FireFood & drink859175Product structured data (JSON-LD)
136LaloKids & baby858487Literal product description
137MissomaJewelry & accessories858978Literal product description
138Psycho BunnyApparel & footwear857796Descriptive title
139STAUDApparel & footwear857796Literal product description
140VessiApparel & footwear858093Literal product description
141DarcSportApparel & footwear848484Literal product description
142DÔENApparel & footwear848188Descriptive title
143ediktedApparel & footwear847893Literal product description
144Get Raw NutritionHealth & wellness848484Barcodes (GTIN/UPC/EAN)
145Herbivore BotanicalsBeauty & personal care847893Literal product description
146KinnJewelry & accessories848484Shipping weight
147Loop EarplugsHealth & wellness8473100Literal product description
148SummersaltApparel & footwear849273Product structured data (JSON-LD)
149The Honest KitchenPets848878Literal product description
150Vincero CollectiveJewelry & accessories849273Product structured data (JSON-LD)
151BlendJetHome & living837496Image alt text
152BrilliantElectronics & gear8372100Literal product description
153Cozy EarthApparel & footwear838875Product structured data (JSON-LD)
154GloriousElectronics & gear837791Literal product description
155GlossierBeauty & personal care838284Barcodes (GTIN/UPC/EAN)
156KotnApparel & footwear837496Image alt text
157Lulu and GeorgiaHome & living837793Literal product description
158Rishi Tea & BotanicalsFood & drink838087Literal product description
159SkullcandyElectronics & gear837596Barcodes (GTIN/UPC/EAN)
160Boy SmellsBeauty & personal care828084Image alt text
161Floyd HomeHome & living827493Literal product description
162GhiaFood & drink828084Literal product description
163Kin EuphoricsFood & drink827593Literal product description
164KinshipBeauty & personal care828480Barcodes (GTIN/UPC/EAN)
165Magic SpoonFood & drink827987Literal product description
166NuggetKids & baby827887Barcodes (GTIN/UPC/EAN)
167PARADEApparel & footwear827987Barcodes (GTIN/UPC/EAN)
168princesspolly.comApparel & footwear827493Literal product description
169BrightlandFood & drink817196Literal product description
170Daniel Wellington EUJewelry & accessories817591Image alt text
171NordgreenJewelry & accessories817196Literal product description
172TropicfeelElectronics & gear818673Product structured data (JSON-LD)
173CuyanaApparel & footwear808573Literal product description
174DroppsHome & living806996Literal product description
175GLDNJewelry & accessories807293Barcodes (GTIN/UPC/EAN)
176Kylie CosmeticsBeauty & personal care807193Literal product description
177SnifBeauty & personal care807193Literal product description
178Tower 28 BeautyBeauty & personal care807193Literal product description
179Bubble SkincareBeauty & personal care797782Image alt text
180DIFF EyewearJewelry & accessories797191Literal product description
181GHOSTHealth & wellness797093Literal product description
182JVN HairBeauty & personal care796796Literal product description
183Liquid DeathFood & drink797684Barcodes (GTIN/UPC/EAN)
184Native PetPets796796Literal product description
185nutpods Dairy-Free CreamerFood & drink797584Barcodes (GTIN/UPC/EAN)
186Beckett SimononApparel & footwear788764Product structured data (JSON-LD)
187LesserEvil SnacksFood & drink788273Literal product description
188Marine LayerApparel & footwear786696Literal product description
189MisenHome & living788273Literal product description
190Ombraz Armless SunglassesHealth & wellness788864Product structured data (JSON-LD)
191OrbitkeyElectronics & gear788864Product structured data (JSON-LD)
192Parachute HomeHome & living787288Literal product description
193Supergoop!Beauty & personal care787287Literal product description
194Diaspora Co. Food & drink777384Barcodes (GTIN/UPC/EAN)
195MVMTJewelry & accessories777975Literal product description
196OBEY CLOTHINGApparel & footwear777187Literal product description
197REP FitnessHealth & wellness776693Literal product description
198RidgeElectronics & gear777087Literal product description
199Starface WorldBeauty & personal care779255Product structured data (JSON-LD)
200HypericeHealth & wellness766493Literal product description
201Mous USElectronics & gear767184Literal product description
202QUAYJewelry & accessories767184Literal product description
203yotoplay.comKids & baby769351Missing refund policy
204astridandmiyu.comJewelry & accessories758265Literal product description
205BrooklinenHome & living757673Product structured data (JSON-LD)
206Hismile Australia Beauty & personal care757673Product structured data (JSON-LD)
207KodiakFood & drink756984Image alt text
208Magnetic MeKids & baby757773Product structured data (JSON-LD)
209Onyx Coffee LabFood & drink757673Product structured data (JSON-LD)
210SnoweHome & living758264Product structured data (JSON-LD)
211TULABeauty & personal care758560Barcodes (GTIN/UPC/EAN)
212Bloom Nutrition Health & wellness746193Literal product description
213GrazaFood & drink747278Literal product description
214MugsyApparel & footwear747573Product structured data (JSON-LD)
215OtherlandHome & living746587Literal product description
216ritual.comHealth & wellness746884Literal product description
217SkinnyDippedFood & drink746193Literal product description
218KnixApparel & footwear736487Literal product description
219Primary.comKids & baby727271Barcodes (GTIN/UPC/EAN)
220NativeBeauty & personal care696575Literal product description
221The Lip BarBeauty & personal care697264Product structured data (JSON-LD)
222Jeffree Star CosmeticsBeauty & personal care687064Literal product description
223Branch BasicsHome & living656664Literal product description
224CannFood & drink616260Literal product description

How does your store compare?

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Listed? Show your rank

Every store in the index has a live badge with its rank. Paste this on your site and replace beginningboutique.com with your store's address:

Beginning Boutique US rank 1 of 224

<a href="https://surfaced-srzj.onrender.com/tools/ai-readiness-index"><img src="https://surfaced-srzj.onrender.com/tools/ai-readiness-index/badge/beginningboutique.com.svg" alt="AI Shopping Readiness Index rank" height="20"></a>

Methodology and FAQ

What does the score measure?

How easy a store's public catalog is for AI shopping assistants to read, trust and recommend: descriptive titles, literal descriptions, product type and brand, images with alt text, variant images, barcodes, shipping weights, policy pages, AI crawler access in robots.txt, product structured data and /llms.txt. 100 means nothing in the public data holds the store back.

How were stores chosen and scanned?

We picked well-known brands that run on Shopify and kept those whose public catalog could be read. Each store was scanned with the free Surfaced AI readiness checker, reading only public storefront pages and up to 250 products. Headless storefronts are scored on what's publicly checkable.

Can I see the full report for one store?

Yes. Click a store name to open its live report, which lists every issue and the worst-scoring products. You can also check any other Shopify store for free.

My store is listed. Can I show the badge?

Yes. Every listed store has an embeddable badge with its rank. Copy the snippet from the badge section on this page and replace the store address with yours.

My store is listed and the score looks wrong. What can I do?

Scores reflect the public data on the scan date. Re-run the free checker after changes, or email us and we'll rescan for the next update.

Can I cite or share this index?

Yes. Please link to this page as the source.

Store names belong to their owners. Surfaced is not affiliated with the brands listed. Scores use public storefront data only, as of 2026-10-21.